A New Day For Coffee!
June 1, 2016
“Imagine waking up to start your day without your favorite cup of hot-coffee. How would it feel?”
That is a terrifying thought for real coffee-lovers.
It nearly happened. Coffee rust, also known as Coffee roya,has ravaged Latin American plantations for years. The world’s favorite coffee bean was threatened with extinction. Not in the distant future; here, and now.
Thanks to the collaborative efforts of a major coffee buyer, and a small team assembled in the mountains of Costa Rica, a real coffee-disaster is being averted.
This is the story of how the lives of many people are affected, in various ways, by the little coffee bean. When the Arabica bean was threatened it started one of the greatest collaborative cross-cultural efforts this Century.